Sales promotions are short-term incentives given to customers to increase their sales within a certain period of time. Sales promotion schemes are usually released during the holidays or at the end of the season. Discounts, coupons, cashback offers, freebies, etc. are some of the sales promotion plans. With sales promotion, the company focuses on increasing short-term profits by attracting both existing and new customers.

direct marketing

For the purpose of technology, companies reach customers directly without any intermediaries or a paid environment. Emails, text messages, Fax are some of the direct marketing tools. Companies can email and message customers if they need to be notified about new offers or sales promotion plans. Thus, firms can use any means of the promotion mix, depending on the nature of a product and the overall purpose of the firm.

Sales Promotion

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How to Develop an Effective Promotion Mix for Your Company

When we say factors that affect the promotion mix , an effective Russian Email List combination of the elements of the promotion mix is ​​different for each company and industry. There’s no surefire way to find the right promotional mix, but we’ve rounded up a few steps to follow below.

Defining the target audience

Direct Marketing

Defining your ideal customer and target audience will make your job much easier. Without a clear picture of who you’re trying to reach, you’re wasting your time, effort and money marketing to the wrong audience on the wrong channel. Useful statistics you need to know about your target market; age, occupation, gender, education level, channels they use.

Defining the target audience

Determination of the marketing plan

The goals of businesses can be to increase sales, build brand Phone Number BR awareness, build reputation, reduce customer churn or gain new customers. It is necessary to create effective marketing strategies by making sure that each goal is specific and measurable.