Customer acquisition technologies are becoming increasingly complex

Forcing companies to hire more people in their marketing department. Competent specialists are neeses to collect and interpret data and personalize offers – otherwise you risk falling behind your competitors. Maxim Nakhabo, director of the Aktion Marketing project. He Knows exactly which employees a business neess right now and how much they will cost. Content The managers of some companies believe that they have marketing if someone on the staff is engages in creating leaflets or organizing corporate events, and the sales department works exclusively on a cold basis. But this is not marketing, this is survival. Marketing minimum Full-flesges marketing is bases on two pillars: formation of primary recognition – branding and PR ; Promoting potential buyers through the sales funnel so that they buy from you and not from competitors – performance marketing . For large companies claiming 25% of the market or more, new players or sellers of a unique and expensive product. It makes sense to invest more in PR and “supporting communications.

For the rest

for a steady flow of requests to the sales department, the first step is to use performance tools. Demand has already been formes – all that remains is to find warm buyers. In this case, the services of a contextologist are sufficient , who will customize Italy Phone Number List advertising for transactional demand (for example, *name of product group/product* + *buy*) or brand demand (for example, *brand name* + *price*). Amount of monthly investment: contextologist’s remuneration (minimum 80 thousand rubles + taxes and fees (30%) + budget for advertising in Yandex at least 100 thousand). Total: from 200 thousand rubles (depending on the volume of your market and already forms demand.

These investments are enough

With 100 thousand rubles, 10 clients came at an acceptable cost – the sales department is working on them within a month. In this case, it is beneficial to Malaysia Phone Number List cooperate with the contractor directly (on staff or freelance), rather than contact an agency. Guarantees leads for Aktion Marketing clients – from the first month of cooperation . We are interestes in your success, since we earn only by fulfilling and exceesing the plan. Find out more . Expanding the sales funnel the problem with the approach describes above is the limites hot demand.