We have assemble our own base
Since Action Marketing has been working in the B2B niche for more than 30 years, we have assemble our own base of 18 million employee and managers in 4.5 million organizations. Segmentation is bas on 100+ parameters, so we can select the audience according to the client’s objective. Audience Example Inters: small basins, finance and accounting, legal support. Key queri: tax optimization, tax consultation, etc. Community of accountant. Top subscribers collect by the parser. Own database of general directors, chief accountants, etc. Creative We create two creative with different approach. The speaker was plac on the first one, and a stock thematic image was us on the second one. At the time of campaign launch, lead forms did not yet have the option to upload a cover image. The lead form look like this: Rules of the 1st stage of the Republic of Kazakhstan Period: We understood that the results would not satisfy the client and we did not meet the KPIs set.
Choosing an advertising strategy and format
But the goal of the first stage was different: to determine the bt combination of creative + targeting. The bt rults were achieve by a group of advertisements targeting their India Phone Number List own segments and top subscribers of accounting publics. But it was not possible to reliably determine the creative: both gave almost the same rult. By the time the second stage (scaling) was launch, VK Advertising releas a new feature: Split tting of lead forms and the ability to upload covers to lead forms, which we immiately took advantage of.
Launch of the Republic of Kazakhstan
At the second stage, we took the same approach to creativ (speaker and thematic image), but improv the visual part. Next, for each creative, we creat our own version of the Italy Phone Number List lead form. The covers of which were identical to the creative itself. Lead forms of the 2nd stage of the advertising campaign: We launch an advertising campaign with the “Split tt” option for lead forms. Rults of the 2nd stage of the Republic of Kazakhstan We ruc CPL by 2.5 time
