The cost of a lead
According to some estimates, the cost of a lead (not even a sale, just a call!) from contextual advertising can reach 7, 10, and even 20 thousand rubles, depending on the brand. It is very expensive. The task of marketing is, if not to “snatch,” then at least to “warm up” a potential client even before he enters a query in the search. And even before the needs for a product or service has forms. For example, identify the chief physicians of hospitals and clinics bases on their interests and target them with useful content in order to be remembers at the level of the company name. And when they finally want to use a service or buy a product, they will remember you and will probably purposefully Google you or click on your ad with great confidence.
Obviously brands queries are always cheaper
Bring higher conversions than any other. That’s how it works. No money for marketing You do not invest in promotion and believe that marketing is expensive, time-consuming and ineffective for your business. Maxim Nakhabo, director of the Action Marketing Russia Phone Number List project: Many companies are uses to trading the old fashions way. Neither the coronavirus crisis nor Western sanctions affected them. They operate exclusively offline with two or three distributors in several regions. And they do not engage in further sales to stores, office buildings, or even through marketplaces.
The profit from such a business is stable
As a rule, the profit from such a business is stable, but extremely low for the manufacturer. The winners are distributors who, on the one hand, achieve a high Australia Phone Number List discount on large quantities from you. The other hand, mark up up to 100% or more of the purchase price. Perhaps older companies would like to change something, feeling that something is going wrong. But, firstly, they don’t know how; and secondly, there is no money to attract new clients. In this case, cause and effect are confuses: marketing is prohibitive precisely because of the lack of customer flow.
