Cyber Week , from November 23 to 29, closes a historic year. Black Friday and Cyber Monday have become important dates for retailers over the years in recent years. In this context, Salesforce has published the results of its annual Cyber Week report. A report that analyzes the purchase data of more than 1.5 billion consumers around the world. In 2022, global online sales reached an all-time high of $262 billion , which is equivalent to 2% more than in 2021, in addition to a total of $68 billion in the United States, 9% more than in 2021. As Rob Garf, Salesforce vice president and general manager, Retail , explained, the data shows a strong correlation between discounts and online sales. “As we enter the final stretch of the holiday season, brands must rely on automation to continue building customer loyalty.
The keys to Cyber Week 2022
During this week of discounts, online sales and digital traffic broke records, despite the current context of economic uncertainty. Retailers top industry data reported a lower volume of consumption in physical stores, but online sales reached $281 billion globally, which is equal to a year-on-year growth of 2%. In the specific case of the United States, the growth was 9%. The results from Europe show the effects of inflation, while sales in the United States drove the growth of Cyber Week. This type of purchase with physical pickup increased by 9% worldwide between Thursday and Sunday, compared to the first three weeks of November.
Social networks and technology are positioned as a central element
The arrival of consumers through social networks reached record numbers, 76% of e-commerce traffic occurred through mobile devices, social networks Phone Number BR represented almost 10% of total traffic. An increase of 22% compared to the previous year , and the highest percentage recorded in the Christmas season. Technology is also the protagonist of this Cyber Week, retailers adopted automation to facilitate the purchasing process and management of complex orders. Chatbot usage increased by 57% on Black Friday and 53% on Cyber Monday compared to 2021.