A customer is a person who pays to buy a service or product offered by brands. Customers are divided into two. These are current customers and potential customers.

Existing customers are the people who buy products and services offered by a brand, while potential customers are people who are close to purchasing the products and services offered by a brand.

In digital and traditional marketing, individuals and businesses always care about customers. Because customers are more likely to buy a product or service than consumers.

Differences in Product and Service

One of the differences between the consumer and the customer is the conceptual differences. We have just shared with you that while defining customer and consumer, customers are people who buy a product or service, while consumers are people who consume a product or service. For this reason, it is possible to say that there is a fundamental difference between the consumer and the customer, conceptually.

Generally, the concept of customer is a micro concept in economy, while the concept of consumer is a macro concept. To explain this, people who buy a product or service are a smaller group, while consumers Luxembourg Email List are a larger group.
One of the first fundamental differences between consumers and customers is the difference in purchasing behavior. Consumers are generally people who consume a product offered for sale, while customers are people who buy this product and service.

For example; Suppose there is a mother, a father and two children in a family. When the mother buys a product or service for home use, she is considere a customer of the relevant product or service. Because the mother pays a certain amount to buy this product and service. The father and two children, who are outside the mother, are not the customers of this product. They are know as consumers of the relevant product and service because they do not buy but use the relevant product.

Difference in Personality and Community

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Another difference between the consumer and the customer is the differences in the price of the product. People who are Phone Number BR always customers pay the price of the product or service they buy. Consumers only use the relevant product and service and do not make any financial payments to purchase this product and service.