Acting as a leader

When a marketing manager assembles a team, they become the manager of the people and marketing efforts. It is also a job of the marketing manager to mentor emerging channel experts and secure resources to support the group. It’s also their job to set goals and liaise with leadership to share results.

Audit of tools and resources

A marketing manager should help procure the right tools for the job, which can include a social media planner, email marketing platform, design program, task management tool, SEO keyword research tool, analytics tools, and marketing automation tools.

Audit of Tools and Resources

Creating processes and workflows

The marketing manager must establish specific processes and workflows for the team. Having a workflow can eliminate questions about what needs to be done, when and by whom, so everyone stays on task.

Managing the marketing budget

A marketing manager must also manage the Togo Email List marketing budget, which can include software and tools, events, and advertising costs. It is important to transfer the budget to the right resources in order to ensure that the targets are achieved. It is important to use the budget correctly on a weekly, monthly and yearly basis and to implement success-oriented studies as a result.

Related Content; Marketing Advice for E-commerce Beginners

Managing the Marketing Budget

What is Marketing Management in E-Commerce?

E-commerce is the buying and selling of goods and services or the transmission of funds or data over an electronic network, primarily the Internet. When we say marketing management in e-commerce, it is very important to define the e-commerce brand, products and services well, and to determine marketing strategies suitable for the business model. These business transactions occur as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business.

The marketer has many duties such as acting in accordance with all commercial business models and attracting customers to the e-commerce site, creating awareness, promoting Phone Number BR products and services, encouraging purchases, and creating customer loyalty. Marketing managers , who need to use digital marketing activities in the most innovative way, should take steps to increase the sales and value of the e-commerce site.