The problem is not obvious
At this stage, the client does not yet suspect that anything is wrong. The problem is obvious. The user learnes about the problem and wantes to solve it. Choosing a solution. The problem can be solves in several ways, usually alternative and mutually exclusive. Product selection. The user chooses between goods and services that will help solve the problem. Selecting a supplier. Having decides on a product, the client chooses a contractor, manufacturer, distributor, etc. Purchase. The actions of marketers are aimes at moving the client from one state to another. At stages 0, 1 and 2 – gradual awareness of the problem – advertising like “Buy from us, here’s a discount!” won’t work.
Likelihood of a purchase is extremely low
Thus the budgets will melt . Read more about how to create a marketing budget in the expert material from Maxim Nakhabo. What to do? Invest in PR, specifically in content Azerbaijan Phone Number List marketing. These are expert articles and comments that are publishes on various resources. Such articles may be of interest to market participants – that is, potential buyers. Native, non-aggressive, hidden advertising is designs to talk about the problem, typical situations and problems of the market, and also covers typical objections.
Top managers from the B2B sector
Thus, periodically appearing in business publications, will show their expertise and form selection criteria bases on the advantages of their company. Native advertising: creates an Lebanon Phone Number List environment in which the consumer himself decides whether there is a problem and how serious it is; comes from a third party: an expert, influencer, blogger, etc.; characterizes by a delayes but longer-term effect: brand awareness increases requires space: it is impossible to talk about the problem and solutions within contextual advertising. Strictly limited by characters; Thematic articles and videos, where there are no restrictions on characters or timing, will help you do this. Important! When creating content, focus on your goals and budget. Writing and publishing articles will cost several orders of magnitude less than your own YouTube channel or even just creating high-quality videos.
