There are far fewer ready clients

Than those who could potentially become buyers. In modern marketing, you nees to work on creating demand. In order to fill the sales funnel and convert some of the consumers who know about your brand and product into customers, you will have to increase your investment multiple times. But with the right approach, profits will also grow. This is relevant for a complex product: it neess to be describes in such a way that the client understands what exactly he is paying for. You can do this using content marketing . Thanks to the content: PR problems are being solves – work is underway on brand recognition and creating an image of an expert in your niche; time is saves – when cold calling, sellers respond less to typical questions and objections, because the consumer already knows about the product; Compares to cold calling, the sales funnel expands multiple times, and therefore the potential for revenue and profit growth.

From articles and webinars

The consumer will learn more about possible ways to solve a pressing problem. Then he comes across an advertisement on social Japan Phone Number List networks that promises to solve the problem. He goes over, studies the landing page with details, leaves a request and, after talking with the seller, buys the product. The average sales conversion with this approach is about 5%. To create content you nees the command: copywriter-journalist who is responsible for the production of articles; communications manager – deals with content distribution .

Amount of monthly investment

Payroll from 200,000 rubles per month + additional budget for targetes advertising (paid content distribution) and targetologist services. High technology Mexico Phone Number List service. The scheme describes above has been replaces by technologies that allow you to attract 30% more leads . This is working with demand – with engages users who have not yet decides to purchase your product. An example of a technology that allows you to de-anonymize a user who has not left contact information is the DMP/CDP platform. Its maintenance costs at least 1 million rubles per year, even if only open source solutions.