Creativity is what usually monopolizes all the focus at advertising festivals. Which tends to be unfairly relegated to the background. Still the other side of the coin in the advertising industry. It is, after all, the one that puts cash on the table. Guarantees that creativity does not fall on deaf ears. The Effie Awards Europe revolves around effectiveness. Therefore, whose winners were announced this Wednesday and where Spain has managed to win three awards. Two of those three awards have gone to the piece “Con mucho accent” by Ogilvy for Cruzcampo. Therefore, this acclaimed campaign has managed to win a gold and a silver in the latest edition of the Effie Awards Europe.
Completing the list of made in Spain campaigns
Awarded in this contest is the piece “Wear Your Hair” by Pantene, illuminated together by the Spanish agency Hogarth and the Italian industry email list subsidiary of Carat. In this edition of the Effie Awards Europe. Therefore, awards have been given to 41 agencies from 20 countries throughout Europe. Honored with 3 golds, 3 silvers and a bronze for her exceptional work for Mondelez, Heineken and NRJ & Pink Ribbon Belgium, Ogilvy won the title of Agency of the Year at the Effie Awards Europe.
The most prestigious award
The Grand Effie, went to the campaign “Meet Frank: How a Zombie got gamers to fall in love with Pringles”. Gray London for Kellogg’s. More than Phone Number BR 100 professionals from the advertising. Industry from more than 20 European countries have served as judges of creativity in the contest , whose jury has been co-chaired by Carmen Fernández de Alarcón, CEO of Havas Spain, and Magda Kosi?ska, marketing director for Central and Eastern Europe from Philips Domestic Appliances.