Only take action when you are in crisis

 Only take action when you are in crisis I have to admit that many of the marks on my knees are scars from the times I have fallen into this problem: remember the problem only when it has caused you a crisis . You live your day by day, with your pluses and minuses, without […]

The fear of urgency generated by “the fires”

The fear of urgency generated by “the fires” Have you heard about that experiment with the dogs that started salivating when the bell rang before eating? Okay, sorry. Have you heard about Pavlov’s experiment that, after using a metronome at 100 beats per minute just before feeding some dogs, he found that they began to […]

5 quick tips to increase purchase frequency in your e-commerce

5 quick tips to increase purchase frequency in your e-commerce. Not just any product works for you. To achieve recurring purchases I say. If you sell ping pong tables or sofas online, recurrence may not be something that can be easily achieved. Therefore you need to start a type of offer where recurring purchases are […]

Why everything has a solution when you launch a business

Why everything has a solution (when you launch a business). Just yesterday I was at an event with questions and answers for entrepreneurs. In short you realize one thing. There are people who drown in a glass of water. gripperPhoto rights from Fotolia When you start moving in the world of online marketing it is […]

The distractions of a hyper-connected world

2 The distractions of a hyper-connected world The truth is that I can say little about this point that, more than a reason or a problem, could be considered part of the rules of the game that we have had to live . We live connected to everything, everything is accessible . We can talk, […]

Cyber ​​Week breaks sales records

Cyber ​​Week , from November 23 to 29, closes a historic year. Black Friday and Cyber ​​Monday have become important dates for retailers over the years in recent years. In this context, Salesforce has published the results of its annual Cyber ​​Week report. A report that analyzes the purchase data of more than 1.5 billion […]

Heidi Klum and her daughter Leni shake off the controversies

The ad that Heidi Klum and her daughter Leni starred in approximately two months ago for Intimissimi has a Christmas sequel (even though the first part was in no way immune to controversy, which seems to be the parsley of all sauces in current advertising) . In the first spot, released in October, Heidi Klum, […]

Spain lifts three statuettes at the Effie Awards Europe

Creativity is what usually monopolizes all the focus at advertising festivals. Which tends to be unfairly relegated to the background. Still the other side of the coin in the advertising industry. It is, after all, the one that puts cash on the table. Guarantees that creativity does not fall on deaf ears. The Effie Awards […]