WeChat Mini Program Instant Data Acquisition

Introduction: In today’s fast-paced digital world, businesses are constantly seeking innovative ways to engage with their customers and drive growth. One such tool that has been gaining traction in recent years is the WeChat mini program instant data acquisition feature. This powerful tool allows businesses to collect valuable data from users in real-time. Enabling them […]

WeChat Mini Program Data Storage

In today’s digital age, mobile applications have become an integral part of our daily lives. With the rise of super apps like WeChat, users are increasingly turning to mini programs for a seamless , convenient experience. One key aspect that sets WeChat mini programs apart is their robust data storage capabilities. Allowing developers to create […]

Using marketing tools is always less effective

Ideally, track the chain from reading useful content to calling the manager. Collecting contact information on the Internet is wrong. This threatens to violate the Law on Personal Data. Fines for legal entities are high – from 30 thousand rubles to 6 million rubles for the first violation and up to million rubles for a […]

Receives materials useful for work will logically

That is, it goes through stages 3, 4 and 5 sequentially. The company from which the decision maker once become the first candidate for purchasing the desires product. the client is more likely to click on the ad, fill out an application form, or hire a manager himself. Direct advertising will work on a hot […]

The problem is not obvious

At this stage, the client does not yet suspect that anything is wrong. The problem is obvious. The user learnes about the problem and wantes to solve it. Choosing a solution. The problem can be solves in several ways, usually alternative and mutually exclusive. Product selection. The user chooses between goods and services that will […]

A typical head-on advertisement

A buyer, wanting to purchase a conventional “gravitapa,” types on the Internet: “buy a gravitapa in Moscow.” On the first line of the search (with the “Advertising” box) there is a tempting offer: it turns out that you can buy a gravitapa at a discount or get additional services for free. The buyer leaves the […]

Act as a sponsor at beauty contests

 Although, from a marketing point of view, this is a waste of money if your target audience is not there. And often it is not there. Organizing a beauty contest as a promotion tool is only appropriate if it pursues specific goals. If, for example, you want to establish business connections with the main organizer […]

A cool marketer is not enough

 If, with a small budget to manage, he has to “cook a mess with an axe.” Ideally, the amount of payroll for the marketing department or agency bill should not excees 20% of the total budget. Therefore, all other things being equal, I think it is more effective to hire an average specialist, but at […]

The marketing strategy

We will describe the main areas of investment, depending on the chosen marketing strategy. Product or brand? Buyers in the B2B segment usually choose: supplier – when the product itself is not fundamentally important, for example, a supplier of stationery for the office; product – technically complex goods or specific services. In the first case, […]

Lack of budget has consequences for business

It is impossible to gain weight if you don’t have enough calories. When there are not enough customers, the company does not fully utilize its potential for selling goods or providing services. As a result, “the body is malnourished” and the balance is upset. Normal investment in marketing Often. Business leaders have little idea whether […]

The buyer consciously ready to buy

 Warm leads are more interested and are more likely to make a deal. The higher the average check, the earlier the manager should enter into a dialogue with the lead. But marketing is not a panacea. If your average deal is more than 5 million rubles, investing in performance marketing is considered less effective than […]

Marketing is designed to catch a maturing client

Ideally,  even before he enters a query into the search bar. Sometimes a top manager says that only contextual advertising is enough because it brings deals. You may get the impression that everything is correct and no more effort is needed. But this is an illusion of efficiency. In this case, there is simply nothing […]