The Domain Authority (DA) is a metric developed by Moz that indicates the authority of a domain , a reliability score which therefore indicates our probability of appearing in SERPs compared to our competitors.The score goes from 1 to 100 . The higher your score, the better your chances of ranking on search engines.Therefore, a new site will start with a score of 1 . As the site grows, it will see its Domain Authority progressively increase (but sometimes also decrease!)What is a good DA score? In general we can say that if you have a Domain Authority between 60 and 100 then you are doing great.This one below, for example, is the Wikipedia Domain Authority:An important note on the Domain Authority is its relationship with Google.We have said that Domain Authority and ranking go hand in hand. But we must emphasize that Domain Authority is not a ranking factor and has no effect on the SERP .
This means that if you increase your DA, it doesn’t mean that your site will automatically rank on search engines
The Domain Authority, in fact, is not based on the ranking score used by Google (the PageRank ) which can actually influence the positioning. Instead, it relies on the data Moz has about your website, which isn’t as in-depth as Google’s.
In fact, Google’s ranking algorithm takes into account hundreds of different Belgium Phone Number List factors that no one knows completely, even if some estimates indicate that there are more than 200. The Domain Authority, on the other hand, takes into account only 40 factors .
Therefore, consider this value for what it is: an estimate of your probability of positioning compared to the websites of your competitors.
Furthermore, the DA is a value that is calculated on the entire website . This means that all pages on your site will share the same DA. To know the authority of a single page, however, we are going to calculate its Page Authority . We’ll go into more detail on that in a moment.
How is Domain Authority calculated
But first I would like to address another very important question.
In fact, there are several factors that combine to calculate the Domain Authority of a website. Let’s take a closer look at what they are.
As explained by Moz, in fact, if one domain appears in the Google SERPs Phone Number BR more frequently than another, then we can also expect the DA of the first domain to be even greater than the second.
There are several factors that come into play when calculating Domain Authority, such as.