Furthermore, from a technological point of view, Prada has repeatedly demonstrated its ability to recognize the importance of the topic. At the beginning of this year, for example, for the presentation of the autumn-winter 21 collection , a virtual space was created from which the brand broadcast the fashion show , using the power of the web and social networks. Despite the initial doubts, the innovative choice made it possible, through technology, to involve the spectator and the buyer personally.
The “Genesi” collection by Dolce & Gabbana In addition to Ray-Ban, Dolce & Gabbana has also chosen to focus on NFTs to launch the brand’s first collection in the non-fungible token sector .
Balenciaga launches a business unit dedicated to the metaverse
With the help of UNXD, the exclusive . NFT marketplace dedicated to fashion and luxury, Dolce & Gabbana has released . Genesis”, the most b2b leads Expensive digital fashion collection to date.The 9 irreproducible pieces of the collection were . Presented during the alta moda fashion show, officially marking dolce & gabbana’s entry into the world of nfts.Balenciaga launches a business unit dedicated to the metaverse a few hours ago, cédric charbit, ceo of balenciaga, announced that he wanted to . Create a business unit dedicated solely and exclusively to. The opportunities offered by the metaverse. Already from recent strategic moves, such as . Collaboration with epicgame for the launch of the collection dedicated to the video game fortnite, the french fashion house had . Demonstrated that it embraces a highly innovative vision and looks at the theme of virtual reality as an important. Opportunity for business.
For Cédric Charbit and many other industry leaders.
For Cédric Charbit and many other industry leaders, new virtual scenarios, the metaverse and NFTs, will soon be incorporated into activities and operations that fashion, luxury and beauty brands will deal with on a daily basis. It is no coincidence that the pandemic has inevitably accelerated these processes, seeing the virtual fashion revolution come to fruition sooner than expected!Can you think of examples of other brands that, thanks to the open innovation Phone Number BR phenomenon, have managed to integrate innovative solutions and offers within their businesses? Let us know in the comments below!