Proximity Marketing, or personal space marketing in Turkish, is a location-based marketing strategy that a business makes by utilizing mobile technologies such as Bluetooth, Wi-Fi, NFC and GPS. In this marketing strategy, brands use people’s location information to reach consumers and potential audiences. In short, proximity marketing studies are always carrie out on portable devices.
Proximity Marketing Advantages
In the work of proximity marketing, that is, personal space marketing, businesses often benefit from Beacon technology, which came into our lives in 2013. Among the reasons for this is that BLE and beacon technology learn the location of individuals up to 50 meters. In addition, the fact that more than 1 billion Android and IOS devices are beacon compatible in the world and that there are more than 4.5 million transmitters in the United States have made beacon technology important in personal space marketing studies
Proximity marketing, in other words personal space marketing, is one of the marketing strategies that should be preferred by every brand. Because, thanks to proximity Belarus Email List marketing efforts, brands can benefit from many advantages. Let’s take a look at the Proximity Marketing Advantages together.People and businesses that do proximity marketing activities always target people who are close to their physical stores. This, in fact, provides a short distance between you and people.
Thanks to the reminder messages sent in the personal space marketing strategy, you can enable your target audience and customers to take action.
Disadvantages of Personal Space Marketing
Brands can reach their target audiences more easily and have the opportunity to increase their sales thanks to personal space marketing.
With remarkable and awareness-raising Phone Number BR messages, you can highlight the customer experience of your target audience.
You can understand the affinity of your customers with your brand and increase your sales by offering products and services that meet their wants or needs.