Businesses that translate e-commerce sites into different languages can also sell their products and services in different countries. Although Turkish language is generally preferred to set up an e-commerce site, brands can also make sales by establishing an e-commerce site in English.
Businesses that will make sales in different countries by establishing an e-commerce site in English, German, Russian or French can benefit from multi-language support. Individuals and businesses that will set up e-commerce sites with multi-language support should consider certain issues.
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In this article called How to Set Up a Multilingual E-commerce Site, we will talk about setting up an e-commerce site in a foreign language that you will need in order to sell your products and services abroad. You can also review our article and learn how you can sell to different countries by translating your e-commerce site into different languages.
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How to Set Up a Multilingual E-commerce Site
Reasons to Build a Multilingual E-commerce Site
Although people and businesses that want to set up a multilingual e-commerce site generally prefer these sites to sell abroad, in fact, there are many advantages to establishing an e-commerce site in different languages for brands.
Activate Location Based Visitor Recognition
English is the mother tongue of about 27% of internet users. Establishing an e-commerce site in English expands your brand’s target audience.
Approximately 75% of internet users want to browse the sites established in their mother tongue.
Users who will purchase products or services on the Internet should first consider the language of the relevant website before ordering.
Individuals and businesses that establish a multilingual e-commerce site can enter different markets and thus sell Phone Number BR more easily.
By establishing a multilingual e-commerce site, brands expand their target audiences and thus have the chance to reduce advertising costs.
About 46% of internet users do not order from a site that is not in their mother tongue. Establishing an e-commerce site in a foreign language therefore helps brands to increase their order taking rate.