In this Google Adwords tutorial you will learn how to run search campaigns. What is Google and how to create an ad on Google to boost the visibility of your brand. Although there are more advertising platforms such as Facebook. Ads or LinkedIn Ads, the main attraction of Google is that the user uses search engines to solve a problem. which is a great opportunity to capture their attention. If you don’t know what I’m talking about and you feel that your website is slow or does not load as you want and you want to elevate your blog or website to another level of performance, this article is of interest to you.
Advantages of Google Adwords
If you are still thinking about whether Google Ads is for you, in this section I want to tell you six executive data advantages of investing in this advertising platform. Short-term results and measurement . You will be able to analyze the results of your campaigns the next day and start making adjustments to make your investment profitable. Pay per click (PPC) . You only pay if someone clicks on your ad. If you do not have visitors, nothing will be deducted from the budget you have invested. Instant visibility Advertising on allows you to be visible instantly, as opposed to what usually happens with SEO or social media strategies, which usually take months.
Search Network Campaigns
Google Ads is much more than ads on the search network. Although there are many more, these are the main types of campaigns. Display campaigns are not based on the user’s search: they are banners that are displayed on web pages that the user is visiting. They can be static texts, rich media or rich text. They are video ads that are shown to users on YouTube and also on other websites. As with Display Phone Number BR ads, they are not born from a specific user search. But we can segment them to decide which audience we are targeting.