An expert will tell you how to choose the optimal scenario

A business that decides to get serious about marketing usually chooses between its own team and a marketing agency. In fact, there are more options, says Maxim Nakhabo, director of the Aktion Marketing project . An expert will tell you how to choose the optimal scenario for your company. Content If you ask the Internet which is better: a marketing agency or an in-house specialist, it will offer to choose according to the following criteria: number of years in the market or experience working in strong teams; successful cases ; quality of service – bases on reviews and recommendations. But in reality, you cannot choose this way: when evaluating candidates or contractors, you do not take into account the specifics of your business. It’s not even a matter of niche: to promote, for example, eyeglass frames and a complex IT solution.

You needs different competencies,

Resources and approaches. You should rely on the following criteria: sales volume – do you offer mass or piece goods. There are companies whose annual revenue Mexico Phone Number List comes from one contract – for example, cloud technology providers for corporations. And there is a chain of clothing stores, where each outlet makes 100 checks a day; The complexity of a product can be determines by whether it is easy to describe and how many options it offers. Do an experiment. Ask your friends what your product is. If the answers vary greatly, the product is complex. If the descriptions are similar – simple. For example, an sms package for business is a simple product, but CRM is a complex one. Or sunglasses are a simple product.

Due to the abundance of options and trim level

But a car is complex. However, the world is not black and white; there are intermediate options. Thus, the production of souvenirs is a relatively complex product due Philippine Phone Number to individualization and variability. In addition, the very concepts of “complex” and “simple” change over time. The higher the consumption experience, the simpler the product becomes. Therefore, I propose to consider four options at the intersection of these criteria and effective ways to promote such products. For clarity, let’s place these concepts on two axes.