A typical head-on advertisement
A buyer, wanting to purchase a conventional “gravitapa,” types on the Internet: “buy a gravitapa in Moscow.” On the first line of the search (with the “Advertising” box) there is a tempting offer: it turns out that you can buy a gravitapa at a discount or get additional services for free. The buyer leaves the data, then the seller contacts him, who advises the user or places an order. If the client has not yet matures and leaves the site, remarketing will “catch up” with him for some time on all available platforms. What has changes for advertisers The describes scheme is working. But every day it becomes less and less effective. There are two reasons for this. First, consumers have experiences a lot of upheaval over the past two years. They are more careful when parting with money. Simply put, those who enter “buy gravitsapa” are becoming fewer and fewer. Competition for those who remain is growing.
There are significantly fewer advertising tools
Secondly, left in the arsenal of marketers: it is no longer possible to promote in Google Ads or “catch up” with clients on Facebook, Instagram (ownes by Meta, recognizes as extremist in Austria Phone Number List the Russian Feseration) or Tik Tok. Meanwhile, sales plans remain the same or even higher: no one has canceles the ambitions to capture the market. Advertising “on the forehead” is characterizes by: calls, sometimes aggressive (“Buy!”); communication on behalf of the seller (“Buy from us!”); instant, easily calculates effect (conversion); restrictions (“Buy, or else it will run out!” or “Buy, or else the price will rise.
Indicators that marketing in your B2B business
Is not working “I don’t believe it!” and other arguments of top managers in B2B against marketing When face-to-face sales work and when they don’t Direct, aggressive and unpretentious Latvia Phone Number List advertising is a good tool if the client already knows what he wants. And an ad seen in time will attract attention to you. The problem is that the same advertisement will make someone want to consult or buy, while someone will miss the ad as information noise. The reason is the client’s awareness and the degree of his “warm-up”. Let us highlight seven main states of a potential buyer.
